There’s an important lesson here: LEADERSHIP INVOLVES PEOPLE, NOT JUST PAPER.
A pastor’s comfort zone is his study. In there he can get lost in his books, reading, praying, studying, discovering new insights, preparing sermons, and connected to blogs. He can lose touch with people too. As a church planter I quickly discovered that I could not spend all week in my study. I had to get my Sunday message prepared in one day (two at the most) and then spend the rest of the week making phone calls and actually meeting people so that someone would show up to hear my sermons. I mean, what good is it to spend all week in the study preparing the best sermon I can prepare if only thirteen people show up to hear it? Consequently, I spent a more time in the community or among people in our flock than anywhere else.
You cannot make disciples via Facebook. Sure, you can find out what vampire you are most like, or join the pirate army, or maybe even discuss some obscure Old Testament passage in the 100-Million-Christians-Strong-Study-Group. You can quote authors and promote doctrine. You can post cute sayings about Jesus that sound like they that came right out of a Hallmark gift card. And you can have a friends list a mile long. But for all the media that Facebook offers, life doesn’t happen there. Facebook may give us a window into life, but it’s not real life.
You can’t develop other leaders on twitter either. You can put out an All Points Bulletin for Help Wanted online or in the church bulletin, and if you’re lucky someone might respond. But frequent calls for help like this are a sign that there isn’t a culture of real relationships. If you need help, new volunteers, new leaders, new teachers, or new musicians, you have to walk up to people, tap them on the shoulder and personally ask.